Executive Vice President, Chief Marketing Officer of Webster Financial Corporation and Webster Bank
Dawn Morris is executive vice president and chief marketing officer of Webster Bank and Webster Financial Corporation (NYSE: WBS). She joined Webster in 2014 and leads strategic marketing and customer insights for the $26 billion regional bank. Dawn serves as the strategic partner to corporate management and business lines by developing marketing programs that help position Webster to be among the most successful and high-performing regional banks in America.
As a member of the Executive Management Committee, Dawn has oversight of brand and affinity, platform/digital marketing, segment strategy, market research and enterprise analytics, as well as communications and public affairs. In addition, she manages the bank’s philanthropic strategies and community affairs program across all of its markets.
Since her arrival at Webster, Dawn has been instrumental to the bank’s branding program and digital platform to drive business growth and marketing differentiation.
Dawn is the executive leader of the Webster Women’s Initiative Network (WeWIN) – dedicated to enhancing women’s professional growth. In May 2017, she was honored by the Hartford Business Journal as one of eight Women in Business who is leaving a lasting legacy in Connecticut.
Dawn serves as co-chair with Governor Dannel Malloy on the Governor’s Prevention Partnership, and serves on the boards of The Hartford Stage, Girl Scouts of Connecticut, and Marketing EDGE.
Prior to joining Webster, Dawn was with Citizens Bank in Dedham, Mass., where she served in a variety of roles, including head of customer segment management, product and segment marketing, and business banking product management. Earlier in her career, Dawn worked in a number of business line and marketing roles at RBC Bank in North Carolina.
She is a graduate of the U.S. Military Academy at West Point and served as a Captain in the Army’s 530th Supply and Service Battalion at Fort Bragg, North Carolina.